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THE Sheep Journals

Dare to be Different

Dare to be Different

I left Jamaica with one suitcase. No plan. No network. No pedigree. Just a belief — stubborn and quiet — that something was possible that nobody around me could quite see yet. What happened next set the pattern for everything that followed — including this brand.
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What makes a Baad Sheep

What makes a Baad Sheep

Why Baad Sheep Golf

Why Baad Sheep Golf

Herds graze. We grind.

Herds graze. We grind.

What makes a Baad Sheep
Matt Keane

What makes a Baad Sheep

A hiring manager once looked me in the eye and said — "You're the least technical person we've seen. But you have heart, a teachable spirit, and something unique about you. That's what we need." He wasn't responding to my resume. He was responding...
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Why Baad Sheep Golf
Matt Keane

Why Baad Sheep Golf

There's a reason this brand is called Baad Sheep. Not for the edge of it. Not for the attention. It's about the identity you choose when the world has already chosen one for you. This is why we exist.
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Herds graze. We grind.
Matt Keane

Herds graze. We grind.

I want to tell you what the grind actually looks like. Not the highlight version. The real one. It looks like getting up every morning and choosing joy when you're carrying weight nobody else can see. It looks like building something when the retu...
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Stories from the founder. Standards for the herd.

This isn't a typical golf blog. No swing tips. No course rankings. No gear reviews from someone who got a free hat and called it journalism. Just stories about golf, identity, discipline, and the quiet grind that happens long before anyone is watching. Every entry is written from a place that was earned. Not given. If that sounds like your kind of game, pull up a chair.

MATT KEANE / Founder. Golfer. Grinder. Recovering IT consultant.
MATT KEANE / Founder. Golfer. Grinder. Recovering IT consultant.
Writing about golf, business, identity, and the things the herd won't say out loud.