Why Baad Sheep?

Why Baad Sheep Golf: The Identity We Choose

There’s a reason this brand is called Baad Sheep — and it’s not about trying to be edgy for the sake of attention. It’s about identity. It’s about embracing who we are even when the world expects us to stay in line and play it safe. Most people spend a lot of energy keeping up appearances or fitting a mold someone else designed for them. But that has never been the road for me — and I’m guessing it’s not yours either.

All my life, I’ve felt like the one who stood out in a room designed for sameness. Not by choice — but because my path simply didn’t match the blueprint. Over time, I realized something powerful: the ones who don’t fit in are usually the ones who create the most impact. They’re the ones who ask different questions, take different swings, and dare to believe that there’s more to this life than blending into the herd.

That’s what being a Baad Sheep is all about. We are the golfers who enjoy the game differently — with passion, personality, and a refusal to apologize for the way we show up. We’re the ones who celebrate the fight, chase progress, and find joy in the grind. We don’t need permission to have fun. We don’t need approval to have confidence. We don’t chase perfection — we chase improvement.

Choosing to be a Baad Sheep is choosing to own your story. It’s choosing to be bold. It’s choosing to show up as your authentic self — even when others choose comfort over courage. It’s saying, “I’m here. I belong. And I’m not changing who I am to fit your expectations.”

Golf is a game you can’t fake your way through. It shows you who you are — and who you’re becoming. And that journey is exactly what this brand exists to celebrate. When you put on Baad Sheep, you’re not just wearing apparel — you’re wearing proof that you were built to stand out.

Thanks for choosing the identity that chooses courage.

Thanks for choosing to be Baad.

—Matt Keane

“Being baad never felt so good. Join the Herd”